Coffeys - Tourism Property Brokers ltd. | LREA

30 years in business. 1984 - 2014

Rooms Online Blog Post - Occupancy vs. Revenue

Ask any experienced revenue manager and they will advise that it’s vital to focus on revenue results, not just occupancy. Why?

Regardless of whether you have a peak or quiet season, it’s important to be thinking as your year as a whole and plan ahead. Rather than striving to reach 100% occupancy, we encourage you to use your revenue results to measure the true success of your strategy.

To read the full article please click here.

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